Altr is the world’s first luxury collectible marketplace powered by blockchain. Collectors can move assets between the physical and digital worlds, changing the traditional concept of financial liquidity.
YEAR
2023
ROLE
Digital Producer & Account Manager
TEAM
Operations
Challenge
A return client came to us with a new venture idea. They needed an elevated visual identity and digital product to represent their unique offering, and support in their brand launch and rollout:
Deliverables
Brand Strategy
Name
Proposition, Pitch, Purpose
Tone of Voice
Design Principles
Brand Elements
Logo
Typography
Colour
Graphic Language
Art Direction
Motion
Website Design
UX Design
Wireframing
Prototyping
Website Development
Front-end
Results
Complete brand creation, including naming and brand proposition.
Design of visual identity, complete with additional brand explorations and design examples.
Launch of digital product with full blockchain functionality, with the ability to add and sell products on the blockchain.
Fast, responsive user interface on a content-rich website.
Awards:
Honorable Mention June 2023, Awwwards
Site of the Day, Mindsparkle Mag
My approach
End-to-end agile project management as the primary client liaison, ensuring seamless communication and delivery.
Established bi-weekly sprint cadences and structured feedback loops to navigate timezone differences.
Conducted in-depth research into the niche market and target clientele to inform a premium shopping experience.
Advocated for the client’s vision of a refined yet intuitive user experience, balancing simplicity with sophistication.
Promoted the use of cost-effective motion design techniques during both design and development to enhance interactivity.
Partnered with 3D artist to deliver high-quality product renders.
Smooth Scroll
This will hide itself!
This will hide itself!
Altr
OVERVIEW
Altr is the world’s first luxury collectible marketplace powered by blockchain. Collectors can move assets between the physical and digital worlds, changing the traditional concept of financial liquidity.
YEAR
2023
ROLE
Digital Producer & Account Manager
TEAM
Operations
Challenge
A return client came to us with a new venture idea. They needed an elevated visual identity and digital product to represent their unique offering, and support in their brand launch and rollout:
Deliverables
Brand Strategy
Name
Proposition, Pitch, Purpose
Tone of Voice
Design Principles
Brand Elements
Logo
Typography
Colour
Graphic Language
Art Direction
Motion
Website Design
UX Design
Wireframing
Prototyping
Website Development
Front-end
Results
Complete brand creation, including naming and brand proposition.
Design of visual identity, complete with additional brand explorations and design examples.
Launch of digital product with full blockchain functionality, with the ability to add and sell products on the blockchain.
Fast, responsive user interface on a content-rich website.
Awards:
Honorable Mention June 2023, Awwwards
Site of the Day, Mindsparkle Mag
My approach
End-to-end agile project management as the primary client liaison, ensuring seamless communication and delivery.
Established bi-weekly sprint cadences and structured feedback loops to navigate timezone differences.
Conducted in-depth research into the niche market and target clientele to inform a premium shopping experience.
Advocated for the client’s vision of a refined yet intuitive user experience, balancing simplicity with sophistication.
Promoted the use of cost-effective motion design techniques during both design and development to enhance interactivity.
Partnered with 3D artist to deliver high-quality product renders.
Smooth Scroll
This will hide itself!
This will hide itself!
Altr
OVERVIEW
Altr is the world’s first luxury collectible marketplace powered by blockchain. Collectors can move assets between the physical and digital worlds, changing the traditional concept of financial liquidity.
YEAR
2023
ROLE
Digital Producer & Account Manager
TEAM
Operations
Challenge
A return client came to us with a new venture idea. They needed an elevated visual identity and digital product to represent their unique offering, and support in their brand launch and rollout:
Deliverables
Brand Strategy
Name
Proposition, Pitch, Purpose
Tone of Voice
Design Principles
Brand Elements
Logo
Typography
Colour
Graphic Language
Art Direction
Motion
Website Design
UX Design
Wireframing
Prototyping
Website Development
Front-end
Results
Complete brand creation, including naming and brand proposition.
Design of visual identity, complete with additional brand explorations and design examples.
Launch of digital product with full blockchain functionality, with the ability to add and sell products on the blockchain.
Fast, responsive user interface on a content-rich website.
Awards:
Honorable Mention June 2023, Awwwards
Site of the Day, Mindsparkle Mag
My approach
End-to-end agile project management as the primary client liaison, ensuring seamless communication and delivery.
Established bi-weekly sprint cadences and structured feedback loops to navigate timezone differences.
Conducted in-depth research into the niche market and target clientele to inform a premium shopping experience.
Advocated for the client’s vision of a refined yet intuitive user experience, balancing simplicity with sophistication.
Promoted the use of cost-effective motion design techniques during both design and development to enhance interactivity.
Partnered with 3D artist to deliver high-quality product renders.
Smooth Scroll
This will hide itself!
This will hide itself!