DIRTT is a global leader in modular construction. Their integrated system empowers organizations to build adaptable interior environments.
YEAR
2022
ROLE
Digital Producer & Account Manager
TEAM
Operations
Challenge
Before their NASDAQ listing, DIRTT faced internal cultural divides and conflicting ideas about their identity.
They needed to go-to-market with a clear brand that bridged the gap between "old" and "new" DIRTT:
Deliverables
Brand Strategy
Proposition, Pitch, Purpose
Tone of Voice
Design Principles
Brand Elements
Logo
Typography
Colour
Graphic Language
Art Direction
Motion
Marketing Collateral
Business Cards
Email Signature Designs
Social Media Templates
Presentation Slide Templates
Proposal Doc Templates
Letterhead Templates
Results
Unified brand proposition and tone of voice to align messaging across all touch points.
Comprehensive design system and successful rollout of rebrand.
Launch of new website, with 152% increase in organic site users within 3 months post-launch.
308% uplift in qualified sales leads post-launch, demonstrating strong alignment between brand strategy and user conversion.
Awards:
Best Website and Mobile Sites for Professional Services 2023 Nominee, Webby Awards
My approach
End-to-end agile project management and regular cross-functional communications.
Established regular team cadences to navigate timezone differences.
Managed stakeholders from various divisions of a large corporate business, including chief staff, board members, and managers.
Conducted UX research, including surveys and focus groups, to better understand the target audience.
Developed the DIRTT Brand Guidelines, a centralised digital resource adopted widely across the organisation, reaching 102 weekly active users within 3 months of release.
Partnered with external animation studio to create key brand video.
Smooth Scroll
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DIRTT
OVERVIEW
DIRTT is a global leader in modular construction. Their integrated system empowers organizations to build adaptable interior environments.
YEAR
2022
ROLE
Digital Producer & Account Manager
TEAM
Operations
Challenge
Before their NASDAQ listing, DIRTT faced internal cultural divides and conflicting ideas about their identity.
They needed to go-to-market with a clear brand that bridged the gap between "old" and "new" DIRTT:
Deliverables
Brand Strategy
Proposition, Pitch, Purpose
Tone of Voice
Design Principles
Brand Elements
Logo
Typography
Colour
Graphic Language
Art Direction
Motion
Marketing Collateral
Business Cards
Email Signature Designs
Social Media Templates
Presentation Slide Templates
Proposal Doc Templates
Letterhead Templates
Results
Unified brand proposition and tone of voice to align messaging across all touch points.
Comprehensive design system and successful rollout of rebrand.
Launch of new website, with 152% increase in organic site users within 3 months post-launch.
308% uplift in qualified sales leads post-launch, demonstrating strong alignment between brand strategy and user conversion.
Awards:
Best Website and Mobile Sites for Professional Services 2023 Nominee, Webby Awards
My approach
End-to-end agile project management and regular cross-functional communications.
Established regular team cadences to navigate timezone differences.
Managed stakeholders from various divisions of a large corporate business, including chief staff, board members, and managers.
Conducted UX research, including surveys and focus groups, to better understand the target audience.
Developed the DIRTT Brand Guidelines, a centralised digital resource adopted widely across the organisation, reaching 102 weekly active users within 3 months of release.
Partnered with external animation studio to create key brand video.
Smooth Scroll
This will hide itself!
This will hide itself!
DIRTT
OVERVIEW
DIRTT is a global leader in modular construction. Their integrated system empowers organizations to build adaptable interior environments.
YEAR
2022
ROLE
Digital Producer & Account Manager
TEAM
Operations
Challenge
Before their NASDAQ listing, DIRTT faced internal cultural divides and conflicting ideas about their identity.
They needed to go-to-market with a clear brand that bridged the gap between "old" and "new" DIRTT:
Deliverables
Brand Strategy
Proposition, Pitch, Purpose
Tone of Voice
Design Principles
Brand Elements
Logo
Typography
Colour
Graphic Language
Art Direction
Motion
Marketing Collateral
Business Cards
Email Signature Designs
Social Media Templates
Presentation Slide Templates
Proposal Doc Templates
Letterhead Templates
Results
Unified brand proposition and tone of voice to align messaging across all touch points.
Comprehensive design system and successful rollout of rebrand.
Launch of new website, with 152% increase in organic site users within 3 months post-launch.
308% uplift in qualified sales leads post-launch, demonstrating strong alignment between brand strategy and user conversion.
Awards:
Best Website and Mobile Sites for Professional Services 2023 Nominee, Webby Awards
My approach
End-to-end agile project management and regular cross-functional communications.
Established regular team cadences to navigate timezone differences.
Managed stakeholders from various divisions of a large corporate business, including chief staff, board members, and managers.
Conducted UX research, including surveys and focus groups, to better understand the target audience.
Developed the DIRTT Brand Guidelines, a centralised digital resource adopted widely across the organisation, reaching 102 weekly active users within 3 months of release.
Partnered with external animation studio to create key brand video.
Smooth Scroll
This will hide itself!
This will hide itself!