Altr
Date:
2023
Role:
Creative Lead
Team:
Operations
A return client came to us with a new venture idea. They needed an elevated visual identity and digital product to represent their unique offering, and support in their brand launch and rollout:
Brand Strategy
Name
Proposition, Pitch, Purpose
Tone of Voice
Design Principles
Brand Elements
Logo
Typography
Colour
Graphic Language
Art Direction
Motion
Website Design
UX Design
Wireframing
Prototyping
Website Development
Front-end
End-to-end agile project management as the primary client liaison, ensuring seamless communication and delivery.
Established bi-weekly sprint cadences and structured feedback loops to navigate timezone differences.
Conducted in-depth research into the niche market and target clientele to inform a premium shopping experience.
Advocated for the client’s vision of a refined yet intuitive user experience, balancing simplicity with sophistication.
Promoted the use of cost-effective motion design techniques during both design and development to enhance interactivity.
Partnered with 3D artist to deliver high-quality product renders.
