Blip
Date:
2023
Role:
Digital Product Manager
Team:
Operations
Building a new nicotine replacement therapy (NRT) brand
Our friends at Starface and Futurewise approached us to help build a new brand for FDA-approved gums and lozenges that help people quit smoking and vaping.
We collaborated with their team of creatives and medical professionals to develop a design system, product packaging, and a landing page website - all while navigating a new territory of FDA regulation:
Brand Strategy
Proposition, Pitch, Purpose
Tone of Voice
Design Principles
User Interviews
Insights Report
Brand Elements
Logo
Typography
Graphic Language
Art Direction
Packaging Design
Product Dielines
Finished Art
Website Design
UX Design
Sitemapping
Prototyping
Website Development
Front-end
End-to-end project management as the primary client liaison.
Facilitating knowledge-sharing meetings between agency and client teams.
Coordination with drug regulatory bodies and finishing artists to ensure legal requirements for packaging were met.
Conducting user interviews to understand community needs when quitting smoking.
Partnered with 3D artist to deliver product renders.
