Canva
Date:
2024
Duration:
16 weeks
Role:
Project Manager
Team:
Design Operations
Creating localized educational content for Canva Education
Canva is on a mission to empower the world to design. Canva for Education aims to inspire teachers and engage students, through visual communication and collaborative learning tools.
We identified content gaps within Canva’s educational material for the UK, Mexico, and Indonesia. Our goal was to build 1850+ bespoke templates and elements for these target markets.
Templates
Copy
Design
Resource types: Presentations, Whiteboards, Worksheets, Posters, Flashcards, Comic Strips
Elements
Graphics
Motion
Photos
Videos
Production Streams
In-house team
Freelancers
Creators
External vendors
Oversaw all production streams, managing roadmaps, key milestones, and delivery cadences across multiple campaigns.
Collaborated with localisation and international teams to ensure culturally relevant and accurate content.
Led the team’s operating rhythm by establishing clear communication structures, consistent cadences, and processes.
Supported photo and video shoot pre-production, including reviewing talent and property release forms in accordance with Canva’s intellectual property guidelines.
Consolidated review workflows into a centralised system, increasing visibility into task progress, pipeline planning, and team resourcing.
Built a custom dashboard to track Creator output and performance, shared monthly in Ops meetings to inform strategic decisions.
Delivery of 2600+ truly local assets across 7 campaigns:
429 bespoke templates, with 4.4M publishes.
612 Creator templates, with 1.5M publishes.
1616 bespoke elements, with 11.3M publishes.
Initial goal of 1850+ educational assets surpassed.
Visually striking content that authentically represents the rich cultures, traditions, and everyday life of each locale.
Delivery of 2600+ truly local assets across 7 campaigns:
429 bespoke templates, with 4.4M publishes.
612 Creator templates, with 1.5M publishes.
1616 bespoke elements, with 11.3M publishes.
Initial goal of 1850+ educational assets surpassed.
Visually striking content that authentically represents the rich cultures, traditions, and everyday life of each locale.
