DIRTT
Date:
2022
Duration:
8 months
Role:
Digital Producer
Team:
Operations
Rebranding an interior construction company
DIRTT is a global leader in modular construction, enabling organizations to build adaptable interior environments.
Before their NASDAQ listing, they were faced with internal cultural divides and conflicting ideas about their identity.
We needed to go-to-market with a clear brand that bridged the gap between "old" and "new" DIRTT.
Brand Strategy
Proposition, Pitch, Purpose
Tone of Voice
Design Principles
User Interviews
Insights Report
Brand Elements
Logo
Typography
Colour
Graphic Language
Art Direction
Motion
Marketing Collateral
Business Cards
Email Signature Designs
Social Media Templates
Presentation Slide Templates
Proposal Doc Templates
Letterhead Templates
End-to-end agile project management and regular cross-functional communications.
Established regular team cadences to navigate timezone differences.
Managed stakeholders from various divisions of a large corporate business, including chief staff, board members, and managers.
Conducted UX research, including surveys and focus groups, to better understand the target audience.
Developed the DIRTT Brand Guidelines, a centralised digital resource adopted widely across the organisation, reaching 102 weekly active users within 3 months of release.
Partnered with external animation studio to create key brand video.
Unified brand proposition and tone of voice to align messaging across all touch points.
Comprehensive design system and successful rollout of rebrand.
Launch of new website, with 152% increase in organic site users within 3 months post-launch.
308% uplift in qualified sales leads post-launch, demonstrating strong alignment between brand strategy and user conversion.
Awards:
Best Website and Mobile Sites for Professional Services 2023 Nominee, Webby Awards
Unified brand proposition and tone of voice to align messaging across all touch points.
Comprehensive design system and successful rollout of rebrand.
Launch of new website, with 152% increase in organic site users within 3 months post-launch.
308% uplift in qualified sales leads post-launch, demonstrating strong alignment between brand strategy and user conversion.
Awards:
Best Website and Mobile Sites for Professional Services 2023 Nominee, Webby Awards
