DIRTT
Date:
2022
Role:
Project Manager
Team:
Operations
Before their NASDAQ listing, DIRTT faced internal cultural divides and conflicting ideas about their identity.
We needed to go-to-market with a clear brand that bridged the gap between "old" and "new" DIRTT:
Brand Strategy
Proposition, Pitch, Purpose
Tone of Voice
Design Principles
User Interviews
Insights Report
Brand Elements
Logo
Typography
Colour
Graphic Language
Art Direction
Motion
Marketing Collateral
Business Cards
Email Signature Designs
Social Media Templates
Presentation Slide Templates
Proposal Doc Templates
Letterhead Templates
End-to-end agile project management and regular cross-functional communications.
Established regular team cadences to navigate timezone differences.
Managed stakeholders from various divisions of a large corporate business, including chief staff, board members, and managers.
Conducted UX research, including surveys and focus groups, to better understand the target audience.
Developed the DIRTT Brand Guidelines, a centralised digital resource adopted widely across the organisation, reaching 102 weekly active users within 3 months of release.
Partnered with external animation studio to create key brand video.
