Quitelike
Date:
2023
Role:
Digital Product Manager
Team:
Operations
Coles Supermarket approached us to pitch a new meal-kit brand for a corporate incubator project.
When our idea was selected, we set off to determine the name, design the visual identity, and build the website:
Brand Strategy
Proposition, Pitch, Purpose
Brand Name
Tone of Voice
Design Principles
Brand Elements
Logo
Typography
Graphic Language
Art Direction
Motion
Packaging Design
Food box
Recipe cards
Website Design
UX Design
Sitemapping
Prototyping
Website Development
Front-end
End-to-end project management with heavy involvement in the design process.
Managing stakeholders on the client side, as we were working with a major Australian supermarket group.
Clear communication and expectations to ensure project success.
Collaboration with many other agencies, for content production, food operations and logistics, and development of the website back-end.
