Quitelike
Date:
2023
Duration:
12 months
Role:
Digital Producer
Team:
Operations
Creating a meal-kit brand from concept to launch
Coles Supermarket Group approached us to pitch a new meal-kit brand for a corporate incubator project.
When our idea was selected, Quitelike was born - a premium meal-kit service for those who want the fun of cooking without the hassle of shopping and planning.
We set off to design the visual identity, create the packaging, and build the website.
Brand Strategy
Proposition, Pitch, Purpose
Brand Name
Tone of Voice
Design Principles
Brand Elements
Logo
Typography
Graphic Language
Art Direction
Motion
Packaging Design
Food box
Recipe cards
Website Design
UX Design
Sitemapping
Prototyping
Website Development
Front-end
End-to-end project management with heavy involvement in the design process.
Managing stakeholders on the client side, as we were working with a major Australian supermarket group.
Clear communication and expectations to ensure project success.
Collaboration with many other agencies, for content production, food operations and logistics, and development of the website back-end.
Successful brand launch in crowded market.
Build a complete brand package from name to design styles.
Develop product design, marketing assets, and website.
Voted Australia’s best delivery meal kit in 2024.
Successful brand launch in crowded market.
Build a complete brand package from name to design styles.
Develop product design, marketing assets, and website.
Voted Australia’s best delivery meal kit in 2024.
