Superloop
Date:
2023
Duration:
9 months
Role:
Digital Project Manager and Producer
Team:
Marketing
Rolling out a multi-channel brand refresh
Superloop is a challenger brand on a mission - bring better internet to Australians across three market segments: consumer, SMB business, and wholesale.
Superloop developed a new identity, and positioning in early 2023. The next step was to bring the refreshed brand to market, across various digital and offline channels.
Paid Media Marketing
Search Engine Marketing SEM (Google Ads)
Display / Programmatic
Social Media (Meta, Instagram, Reddit, LinkedIn)
Comparison websites
Retargeting Ads
SEO (Google, Bing)
Newspaper sponsorship
Out-of-Home (OOH) & Print
Billboards
Street Furniture
Transit and Airport
Digital OOH
Flyers / Direct Mail
Event Banners
Broadcast
TV Commercials
Radio
Podcast (host-read ads)
Other
Organic Social Media
Company Blog
Led a newly established in-house creative team, comprising of copywriters, designers, animators, and videographers.
Delivered high-quality marketing content at speed, consistent with newly developed brand guidelines.
Developed creative strategies targeting distinct audience segments: brand awareness, product-led, price-led.
Designed workflows by adapting existing tools and systems and tooling to better fit the team's specific needs.
Partnered with external media and advertising agencies to expand production capacity and amplify campaign reach.
Introduced team rituals and cadences to streamline communication and boost productivity through better engagement and alignment.
Brand awareness doubled from 5% to 11%.
B2C brand awareness via paid marketing up 150% (228%).
Significant movements in brand image; category leader in three image statements: "Is different to other internet providers" "Has competitive rates" "Value for money".
Cost to acquire reduced by 34%.
Significant market share gains in higher plans, from 8% to 20%.
Awards:
Australian Growth Company Award 2024
Australian Financial Review Fast 100 List 2024
Canstar Blue’s Innovation Excellence in Telecommunications Award 2023
Brand awareness doubled from 5% to 11%.
B2C brand awareness via paid marketing up 150% (228%).
Significant movements in brand image; category leader in three image statements: "Is different to other internet providers" "Has competitive rates" "Value for money".
Cost to acquire reduced by 34%.
Significant market share gains in higher plans, from 8% to 20%.
Awards:
Australian Growth Company Award 2024
Australian Financial Review Fast 100 List 2024
Canstar Blue’s Innovation Excellence in Telecommunications Award 2023
