Superloop
Date:
2023
Role:
Digital Project Manager and Producer
Team:
Marketing
Superloop developed a new identity, strategy and positioning in early 2023. The next step was to bring the refreshed brand to market, across various digital and offline channels:
Paid Media Marketing
Search Engine Marketing SEM (Google Ads)
Display / Programmatic
Social Media (Meta, Instagram, Reddit, LinkedIn)
Comparison websites
Retargeting Ads
SEO (Google, Bing)
Newspaper sponsorship
Out-of-Home (OOH) & Print
Billboards
Street Furniture
Transit and Airport
Digital OOH
Flyers / Direct Mail
Event Banners
Broadcast
TV Commercials
Radio
Podcast (host-read ads)
Other
Organic Social Media
Company Blog
Led a newly established in-house creative team, comprising of copywriters, designers, animators, and videographers.
Delivered high-quality marketing content at speed, consistent with newly developed brand guidelines.
Developed creative strategies targeting distinct audience segments: brand awareness, product-led, price-led.
Designed workflows by adapting existing tools and systems and tooling to better fit the team's specific needs.
Partnered with external media and advertising agencies to expand production capacity and amplify campaign reach.
Introduced team rituals and cadences to streamline communication and boost productivity through better engagement and alignment.
