Blip creates FDA-approved gums and lozenges that help you quit smoking and vaping.
ROLE
Digital Producer & Account Manager
Operations
Challenge
Our friends at Starface and Futurewise approached us to help build a new nicotine replacement therapy (NRT) brand.
We collaborated with their team of creatives and medical professionals to develop a design system, product packaging, and a landing page website - all while navigating FDA regulation:
Deliverables
Brand Strategy
Proposition, Pitch, Purpose
Tone of Voice
Design Principles
User Interviews
Insights Report
Brand Elements
Logo
Typography
Graphic Language
Art Direction
Packaging Design
Product Dielines
Finished Art
Website Design
UX Design
Sitemapping
Prototyping
Website Development
Front-end
Results
Successful launch of brand in dated market.
Exclusive retail partnership with CVS in USA.
165+ email signups to Blip Club within first 48 hours of launch.
My approach
End-to-end project management as the primary client liaison.
Facilitating knowledge-sharing meetings between agency and client teams.
Coordination with drug regulatory bodies and finishing artists to ensure legal requirements for packaging were met.
Conducting user interviews to understand community needs when quitting smoking.
Partnered with 3D artist to deliver product renders.